Services
My process begins with extensive conversations to learn about your business and intimately understand its current needs and future goals. Then we mutually agree on the right solution or set of solutions to achieve your business objectives. From there, it’s a highly collaborative effort to achieve your goals.
Strategy
Specific, highly ownable insights drive powerful strategy. Strategy creates a long-term view of what you want to achieve and how you will accomplish it. I uncover key insights and develop strategies that unlock opportunities for your business.
Brand strategy
Business strategy
Campaign or project strategy
Competitor research & analysis
Product Strategy
1:1 support and coaching
Fractional CSO
Planning
Maybe you have a business concept and need a business plan. Or have a great product that needs a marketing plan. Maybe you need a deck that will “wow” your audience. I help create tactical tools and methodical plans to accomplish your business goals.
Business plans & pitch decks
Evaluation of current marketing activity
Market & audience research
Marketing plans
1:1 support and coaching
Fractional CMO
Communications
Messages that resonate adapt for audience, platform, and moment. Effective messaging and communications create opportunities and reduce challenges for your business. I help organizations master internal and external communications.
Channel & message strategy
Content strategy & content planning
Social media strategy
Transition communication plan
1:1 support and coaching
Fractional CCO
“My diverse background means I don’t come to the table with pre-conceived conclusions about your organization or the right solutions for it. I learn about your business and its unique characteristics, opportunities, and challenges. Together, we determine the best fit to address them.
Similarly, our engagement together will be determined by your needs. I work with organizations on both a retainer and project basis.”
Kimberly Cadena
— Quote source
