Kimberly Cadena is an experienced leader and strategist, guiding diverse teams to create and execute insight-driven marketing strategies. 

She began her career in political communications, transitioned into cause marketing, and then moved into the private sector and agency world to bring her diverse skill set to bear for mission-driven brands and organizations. Her sweet spot is leveraging Paid and Owned channels to extend the impact of Earned and Shared activity to inspire conversations and actions that drive meaningful change. 

She has worked with the US Congress, ONE Campaign, End7, Popeyes, Sanderson Farms, Comcast Business, CenturyLink, Sazerac Rye, Black Magic Rum, Grady Hospital, Louisiana Economic Development, and Louisiana Department of Health.

Her experience spans non-profit, government at the federal, state and local levels, and private sector. She’s led in-house marketing teams, campaign communications, and advertising agency departments; she’s also worked with PE-owned companies.

Some of the brands and organizations I’ve worked with are included below ↓