Content Tip: Social Currency is a Share Trigger
Updated: Jun 12, 2019
There are many ways to increase the likelihood that your content will be shared. One of the most powerful share triggers is social currency. Social currency in content makes the sharer look good or reinforces their beliefs or identity.
Here's a quick tip to help you get started using social currency to create more effective, more shareable content.
What Share Triggers Are Successful for You?
We've found consistent success with the types of content included in the video for both B2B and B2C audiences. What type of topics have you found the greatest success with when conveying social currency? We'd love to hear about your experiences.